Tricks of supermarkets
You never thought that marketers, food producers, owners and employees of supermarkets in every way try to deceive us and Sell unwanted goods? They are very good psychologists and they know our habits, reflexes, and sometimes even thoughts.
Supermarkets perfectly know how to sellUnpopular goods or how to make you buy 5 times more than you expected. Going to large self-service stores, the buyer always spends much more money than he expected. So what is the Mechanism of manipulating people?
Tricks of supermarkets
- Paired products
The supermarket makes a choice for you, placing products such as beer, fish, chips and nuts nearby so that your search need is gone.
- Family packages
Manufacturers make you think that you will save money if you buy a bag of peppers or a 5 kg ice cream package, but they just want you to buy a lot more than you can eat.
- Search for the necessary
All the main types of products in the store are scatteredIn different parts of it: milk in one department, meat in another, bread in the third, and so on. That's why you often buy a lot of unnecessary things and spend more money than you expected.
- Old good keyboard
Products that supermarkets want to sell,Usually lie at eye level, and those that are already selling well are higher or lower, but on the lower shelves you can see a product that can interest children.
- "I need to fill it!"
The larger the supermarket, the more his trolley. Rolling them along the rows, buyers subconsciously want to fill them up. Studies show that large carts force us to buy 19% more.
- Narrow passages
This is done specifically to ensure that the buyer, wandering around the narrow passage, could simultaneously see the goods on both the left and the right side of the row.
- We are being watched
Supermarkets in every possible way try to turn ordinaryBuyers in the permanent. For this they issue various discount cards that will oblige you to go to this store, because you have a discount in it.
- Free Samplers
They can force buyers to purchase the goods that they just tasted, because they try to give only quality products.
- Beautiful stands with products
When the buyer sees such a stand, he perceives these products as a promotional product, although these are simply beautiful shelves with products that the supermarket is trying to promote.
- Impulsive purchases
One of the most powerful tools that supermarkets use is shelves near cash desks. All those who stand in line, examine the nearby bars and chewing gum and often take them off the shelves.
- "fresh food
To give vegetables and fruits a fresh look, the store employees spray them with water.
- Smell of sale
The aroma of fresh bread or other finished products intoxicates buyers and makes them buy more and more.
- Strategic choice of music
In stores usually plays a quiet and slowMusic, to instill a sense of calm and confidence. If the store played a fast rhythmic music, buyers would have cooked much faster and instantly left the store, that the owners of supermarkets are not profitable at all.
- Treacherous yellow price tags
When the buyer sees a yellow price tag, he thinks he will save, and the more the crossed price, the more confident he is. But often supermarkets did not even think of selling the product at "old" prices.
- Peeled and washed fruits and vegetables
Laziness is exactly the same motor of commerce as advertising. Research proves that washed and peeled vegetables cost several times more than the original raw product.
Knowing these tricks, you will no longer buy any rubbish. And do not forget that you just need to go shopping, otherwise your stomach and hunger will help you too. Impulsive purchases!!